BUILDINGCONNECTION

PROJECT
AIGA Design Conference

OBJECTIVE
The goal of this project is creating the brand systems of a conference. Based on the topic, I had to identify its relevant target audiences. Next, to create and implement compelling visual systems in a variety of elements; poster, program, name badge, website, app, and signages that work together as a system.

APPROACH
From a conference of AIGA under the concept of “Connect,” I created a visual system and elements that creates the feeling of connection among different people (graphic designers, educators, students, etc.) and developed a visual system by using imageries, type, visual elements, and colors. 

poster.png
phone.jpg